A woman wears a protective face mask outside at a shopping plaza after New Jersey Governor Phil Murphy said he would sign an executive order requiring people to wear face coverings outdoors to prevent a resurgence of the coronavirus disease (COVID-19), in Edgewater, New Jersey, US, July 8, 2020. REUTERS/Mike Segar
From July 24, face masks will become mandatory for those visiting shops and supermarkets in England. As face coverings become part of the new 'normal', sales of eye and brow make-up have soared throughout lockdown.
In fact, since reopening their doors to customers in mid-June, retailer Primark has sold almost 800,000 sets of false lashes. Instagram has also seen over 14,000 posts using the hashtag #maskmakeup over the past month, proving that eyes have become the focal point of our faces.
The increased use of face masks has impacted make-up sales. “Categories such as eye liner, mascara, eyeshadow and brow products will see an increase in usage while the bottom half of the face remains hidden,” Margaux Caron, global beauty analyst for Mintel, told The Telegraph recently.